Day in day out, HAK works towards a future that is plant-based, locally produced and more sustainable.
Research shows that 6 out of 10 consumers want to learn more about the origin of their food. HAK is at the forefront of this development: it mostly grows its vegetables locally and is certified ‘On the way to PlanetProof’. A red cabbage from HAK is, therefore, actually green. This green message is delivered in a HAK-ian way by Dutch actress and personality Elise Schaap. With this first commercial in a new series, HAK opts cleverly for brand consistency – implemented in a fresh way.
The new campaign with its green message has been pushed live via TV, OLV, social media and print media. Subsequently, in super short formats, HAK linked to modern dishes (such as poke bowls).
