100 years of KLM

KLM is celebrating its centenary, as the first airline to fly under the same name for one hundred years. A message worth spreading, in a way that would give the Dutch public a sense of pride about their Royal Dutch Airlines, and that would also stand out internationally.

We decided to tell the KLM’s history through the story of three generations of women, all of whom share a passion for flying. The film reflects 100 years of societal development, cultural change, technological progress and innovations in aviation.

Together with KLM’s Historical Centre, we reconstructed the KLM look & feel throughout all those decades, down to the very smallest detail. This resulted in a state-of-the-art film with universal appeal – respectful towards the past and hopeful for the future.