Kruidvat - Meet ‘Lies’

Jul 6

Written By Kees

For many years, Kruidvat has been the Netherlands’ signature budget pharmacy. But with the rise of new (online) competitors, Kruidvat cannot afford to distinguish itself on low pricing alone.

Meet ‘Lies’. She’s 38, with three kids, and – to put it mildly – slightly chaotic. Even so, she tries to keep everything under control, which leads to delightful situations. As a true Bridget Jones of the Low Countries, she isn’t fazed by what comes her way and sees the world through optimistic eyes. In everything, Kruidvat is her ally. Kruidvat is always ready to help Lies (and all of Holland’s other ‘Lieses’, with surprising products and the best deals.